Post by account_disabled on Mar 5, 2024 3:24:33 GMT
The how the user behaves within the website and what elements are most important to him. Law firm positioning Google algorithms When positioning a website in the legal industry we should also take into account two Google algorithms . We are talking about EAT and YMYL. EAT and law firm websites Lets start with the first algorithm mentioned i.e. EAT. EAT is an abbreviation of Expertise Authoritativeness Trustworthiness. Expertise expertise Expertise i.e. the image of an expert. The author of the content that appears on the website of a law firm legal advisor notary etc. should be an expert in his field or cooperate with experts.
Authoritativeness authority The authority of the website is important. An important element in building authority is the abovementioned publication of expert content. Trustworthiness trust When entering the law firms website the user should feel safe. The Country Email List basic activities here are the implementation of an SSL certificate and appropriate website security. YMYL and law firm positioning YMYL stands for Your Money Your Life. YMYL stands for websites that discuss issues that are important to users. Websites containing information that may affect the life health and finances of visitors. Google based on EAT factors determines the quality of a website and decides whether it is worth displaying in search results.
Google wants to display valuable pages to users and return responses tailored to their intentions. This is particularly important in the case of industries that influence users decisions health and finances. Such industries include the legal industry but also the medical and financial industries. positioning of law firm websites Positioning of a law firms website Ban on advertising a law firm Pursuant to the principles of the Code of Ethics for Advocates and more specifically paragraph a lawyer is prohibited from advertising acquiring clients in a manner that is inconsistent with the dignity of the profession and cooperating with entities that acquire.
Authoritativeness authority The authority of the website is important. An important element in building authority is the abovementioned publication of expert content. Trustworthiness trust When entering the law firms website the user should feel safe. The Country Email List basic activities here are the implementation of an SSL certificate and appropriate website security. YMYL and law firm positioning YMYL stands for Your Money Your Life. YMYL stands for websites that discuss issues that are important to users. Websites containing information that may affect the life health and finances of visitors. Google based on EAT factors determines the quality of a website and decides whether it is worth displaying in search results.
Google wants to display valuable pages to users and return responses tailored to their intentions. This is particularly important in the case of industries that influence users decisions health and finances. Such industries include the legal industry but also the medical and financial industries. positioning of law firm websites Positioning of a law firms website Ban on advertising a law firm Pursuant to the principles of the Code of Ethics for Advocates and more specifically paragraph a lawyer is prohibited from advertising acquiring clients in a manner that is inconsistent with the dignity of the profession and cooperating with entities that acquire.